08-09-2006, 07:31 PM
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#1
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Regular User
Join Date: Nov 2005
Location: Monterey(Home)/Irvine(School), California
Posts: 989
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BMW NOT dropping "Ultimate Driving Machine" Slogan
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08-09-2006, 08:43 PM
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#2
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Regular User
Join Date: Jun 2003
Location: Texas
Posts: 15,413
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I think they simply screwed up and thought they could change it without backlash... so they come up with this tory 'We never intended to change,." 
“BMW has no intention of dropping, altering or in any way moving away from that great line,” says Eric Webber, a spokesman for ad agency GSD&M, the company responsible for BMW's new “A Company of Ideas” campaign.
In fact, when you look at the “Company of Ideas” print ads, the “The Ultimate Driving Machine” slogan is clearly present. Webber says the new campaign is a positioning statement for the company and not meant as a slogan replacement for “The Ultimate Driving Machine.”
Well, thank goodness. Unfortunately, our knowledge of similar flubs at other automakers in the past had us believing the erroneous AdAge story, as did many other media outlets. Hopefully we’ve cleared it up.
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08-09-2006, 09:04 PM
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#3
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Regular User
Join Date: Sep 2004
Location: Just south of Confused
Posts: 7,647
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Originally Posted by RC45
I think they simply screwed up and thought they could change it without backlash... so they come up with this tory 'We never intended to change,."
“BMW has no intention of dropping, altering or in any way moving away from that great line,” says Eric Webber, a spokesman for ad agency GSD&M, the company responsible for BMW's new “A Company of Ideas” campaign.
In fact, when you look at the “Company of Ideas” print ads, the “The Ultimate Driving Machine” slogan is clearly present. Webber says the new campaign is a positioning statement for the company and not meant as a slogan replacement for “The Ultimate Driving Machine.”
Well, thank goodness. Unfortunately, our knowledge of similar flubs at other automakers in the past had us believing the erroneous AdAge story, as did many other media outlets. Hopefully we’ve cleared it up.
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further proof that manufacturers have JW bookmarked in their browsers 
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08-10-2006, 02:09 AM
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#4
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Regular User
Join Date: Feb 2004
Location: Bergen, Norway
Posts: 1,835
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I thought it would be incredably wierd when I read yesterday that BMW was going to drop the slogan... seems my suspision was right
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08-10-2006, 03:56 AM
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#5
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Regular User
Join Date: Sep 2003
Location: not where i want to be.. but life's a bitch i guess..
Posts: 3,262
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8) good news 0X
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08-10-2006, 06:04 AM
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#6
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Regular User
Join Date: Sep 2004
Location: EU
Posts: 949
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old news. I told you this a couple of days ago in the other thread
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08-10-2006, 07:09 AM
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#7
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Regular User
Join Date: Jun 2005
Location: UK
Posts: 498
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What's the big deal? Does a slogan make it any more or less true?
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08-10-2006, 11:01 AM
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#8
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Regular User
Join Date: Feb 2004
Location: Sacramento, CA
Posts: 2,148
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Thank god. So far with the new generation of Bangle cars, BMW has been a Company of [Bad] Ideas...
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-Stan
Still Reposting, Still Pimping
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08-10-2006, 03:47 PM
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#9
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Regular User
Join Date: Jul 2004
Location: Passing under braking
Posts: 325
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What a bunch of freakin flip floppers
Make up your mind already!!!
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08-11-2006, 08:22 AM
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#10
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Regular User
Join Date: Nov 2004
Location: Sydney, Australia
Posts: 6,610
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They didn't flip-flop. It wasn't a plan in the first place.
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One victory does not constitute total success.
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08-11-2006, 12:27 PM
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#11
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Regular User
Join Date: Jun 2003
Location: Texas
Posts: 15,413
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Originally Posted by Mattk
They didn't flip-flop. It wasn't a plan in the first place.
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They are only syaing that because it was a stupid plan to begin with.
Quite obviously there were going to slide the new slogan into the current ads, then eventually do away with the old one.
But this backfired in their faces 
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08-11-2006, 12:46 PM
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#12
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Regular User
Join Date: Dec 2003
Location: Finland
Posts: 633
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http://www.worldcarfans.com/news.cfm...nce-specs-uk#a
How could they drop the ultimate driving machine campaign, while producing new cars like that 580nm in a saloon, coupe or touring 3series, is plenty.
I drove today new Audis, S8 and RS4, well it was my //M on the way home, that gave me the best smiles today..
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