Sports Car Forum - MotorWorld.net

Sports Car Forum - MotorWorld.net (http://www.motorworld.net/forum/index.php)
-   Car Chat (http://www.motorworld.net/forum/forumdisplay.php?f=16)
-   -   BMW NOT dropping "Ultimate Driving Machine" Slogan (http://www.motorworld.net/forum/showthread.php?t=40193)

Zot09 08-09-2006 07:31 PM
BMW NOT dropping "Ultimate Driving Machine" Slogan
 
Great news for us BMW fans

http://blogs.cars.com/kickingtires/2...tains_ult.html

RC45 08-09-2006 08:43 PM
I think they simply screwed up and thought they could change it without backlash... so they come up with this tory 'We never intended to change,." ;)

Quote:
“BMW has no intention of dropping, altering or in any way moving away from that great line,” says Eric Webber, a spokesman for ad agency GSD&M, the company responsible for BMW's new “A Company of Ideas” campaign.

In fact, when you look at the “Company of Ideas” print ads, the “The Ultimate Driving Machine” slogan is clearly present. Webber says the new campaign is a positioning statement for the company and not meant as a slogan replacement for “The Ultimate Driving Machine.”

Well, thank goodness. Unfortunately, our knowledge of similar flubs at other automakers in the past had us believing the erroneous AdAge story, as did many other media outlets. Hopefully we’ve cleared it up.


ZfrkS62 08-09-2006 09:04 PM
Quote:
Originally Posted by RC45
I think they simply screwed up and thought they could change it without backlash... so they come up with this tory 'We never intended to change,." ;)

Quote:
“BMW has no intention of dropping, altering or in any way moving away from that great line,” says Eric Webber, a spokesman for ad agency GSD&M, the company responsible for BMW's new “A Company of Ideas” campaign.

In fact, when you look at the “Company of Ideas” print ads, the “The Ultimate Driving Machine” slogan is clearly present. Webber says the new campaign is a positioning statement for the company and not meant as a slogan replacement for “The Ultimate Driving Machine.”

Well, thank goodness. Unfortunately, our knowledge of similar flubs at other automakers in the past had us believing the erroneous AdAge story, as did many other media outlets. Hopefully we’ve cleared it up.

further proof that manufacturers have JW bookmarked in their browsers :D

Skaala 08-10-2006 02:09 AM
I thought it would be incredably wierd when I read yesterday that BMW was going to drop the slogan... seems my suspision was right :wink:

Erez 08-10-2006 03:56 AM
8) good news 0X

Just_me 08-10-2006 06:04 AM
old news. I told you this a couple of days ago in the other thread

fsandys 08-10-2006 07:09 AM
What's the big deal? Does a slogan make it any more or less true?

StanAE86 08-10-2006 11:01 AM
Thank god. So far with the new generation of Bangle cars, BMW has been a Company of [Bad] Ideas...

dannyroz 08-10-2006 03:47 PM
What a bunch of freakin flip floppers

Make up your mind already!!!

Mattk 08-11-2006 08:22 AM
They didn't flip-flop. It wasn't a plan in the first place.

RC45 08-11-2006 12:27 PM
Quote:
Originally Posted by Mattk
They didn't flip-flop. It wasn't a plan in the first place.
They are only syaing that because it was a stupid plan to begin with.

Quite obviously there were going to slide the new slogan into the current ads, then eventually do away with the old one.

But this backfired in their faces :P

inso 08-11-2006 12:46 PM
http://www.worldcarfans.com/news.cfm...nce-specs-uk#a

How could they drop the ultimate driving machine campaign, while producing new cars like that ;) 580nm in a saloon, coupe or touring 3series, is plenty.

I drove today new Audis, S8 and RS4, well it was my //M on the way home, that gave me the best smiles today..


All times are GMT -4. The time now is 03:32 AM.

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2026, vBulletin Solutions, Inc.