Just a marketing ploy to attract attention. Plus, if you get the decals, you'll be able to sport YET another stupid sticker that says something cool like "Enzo Design" (as well as it can say ALPINA, or NOS, etc...).
harrrrrr
Meh, if someone wants to mod their ride, let them. But they oughta find a new name for this "Enzo Design" of theirs