They need the money to survive. If by making the One, and in the end get more cash, then I'm sure it will contribute towards BMW finally taking the decision to make a supercar, something to beat the crap out of the SLR, Audi's forthcoming supercar and, heaven forbid, the Porsche Carerra GT?
A Spiritual successor to the M1, and in a small way, the Macca F1, made possible by making the One series. Hehe. Sounds interesting. And the 2 series, and the 4 series...
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