Consumer Reports' 2008 Car Brand Perception Survey: Drivers See Toyota, Honda as Best

[HeilSvenska]

This makes me sad and worried. It's not strange that Toyota and Honda would be at the top, but if you read into some of these results, they are disturbing.

Toyota and Subaru are #2 & #3 in safety, Toyota makes the top quality cars, Hondas are good values, Toyota's a green brand, Mercedes-Benz is stylish, and Toyota's the most innovative.

Audi's wallowing at the bottom, BMW's only good for sporty cars, etc... maddening.

http://www.consumerreports.org/cro/c...ions-top-5.htm

Consumer Reports' 2008 Car Brand Perception Survey: Drivers See Toyota, Honda as Best Overall But perception is not always reality NEW YORK, Jan. 8 /PRNewswire-USNewswire/ -- Consumers perceived Toyota and Honda brands to be best by a wide margin, followed by Ford, Chevrolet, and GMC, according to Consumer Reports' 2008 Car Brand Perception Survey. The survey also revealed that car buyers consider safety and quality as the most important considerations, followed by value, performance, environmental friendliness, design, and technical innovation. ... Toyota and Honda topped overall rankings with scores of 189 and 146 points, respectively, and took a place in the top five in six of the seven categories. Ford finished third with 112 points, followed by Chevrolet with 110, and GMC with 102. Chevrolet and Ford are the only U.S. brands that rank in the top five in more than one category; each makes the cut in three areas. Among brands that fared worst, Acura finished with eight points, followed by Audi (14 pts.). Mitsubishi (21 pts.), Mercury (22 pts.), and Buick (25 pts.). ...

[RC45]

Thank the "marketing" gurus for making sure perception beats out reality every time

[xbeakerx]

yeah for TOYOTA!!!

[79TA]

Consumer Reports is fairly anti-domestic in its reviews. When there's something good about a domestic car (or bad about "super number one automaker Toyota"), it's mentioned and that's about it. If it's the other way around, it's mentioned, figured into the score, and put in the overall summary. If it was a readership survey, the results would hardly be scientific since many of the readers are Toyota-huggers looking to justify the purchase of their latest soulless rolling refrigerator.