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Old 11-05-2008, 06:24 AM   #16
Mattk
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How many shows are there in the North American market? Perhaps there are too many and manufacturers want to cut down on costs to focus on doing a really good job in one. People (well, those who matter) don't need to see the same cars twice. That's why I was talking about the press earlier - the press will only need to see the new cars, particularly concepts, once. I'm not sure a motor show is a major sales event.

In Australia, the main ones are Sydney and Melbourne. Key marques pulled out of Sydney to focus on Melbourne because they didn't feel it was necessary to have attend two shows every year. I think Paris and Frankfurt have a good cooperative plan going with alternating hosting years.
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