Its a shame that you you see so many of these on the road that never really get "used" the way they are meant to. but still I don't think there are many vehicles that compete with it that have anywhere near the amount of raw attitude and X-factor that a Wrangler has.
Wranglers, as they have always been, give you the option of going nuts off road. How many cars come with completely removable top and rear end, or a windscreen that can fold down? Still cool.