Every time when BMW launches a new comercial on TV( i think that the commercial overall must be the same in the whole Europe)or when they launch commercial picture....such as the magazines, newpapers.....BMW finishes each commercial since quite a long time ago under the following common sentence or slogan:
TE GUSTA CONDUCIR?....which means in English DO YOU LIKE DRIVING?....mentioning indirectly that the BMW is a pleasant car to drive.....
Ive found out an alternative commercial pic related to BMW naturally under the same sentence