Nothing cool about it at all. Coolness isn't about what you would like to own, it's about.... being "whoa". Causing everyone to go "whoa" without even knowing what's inside.
And this car doesn't. It takes attention to tell it apart from a cheaper model of S-class.
Per Clarkson, another aspect of coolness is "who drives it", or at least who has it, and it fails here too, because its owners are managers of companies like Lehman Brothers... just rich suits.
It's nothing special, just a tool to get people around in comfort, while providing amenities to do their business. Ideally, like you never left the office chair.
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