Lamborghini News

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Winkelmann, Sheikh Abdulrahman, Maffeo and Baaj after opening the showroom
Staff Reporter
DANA Motors, exclusive distributors of Lamborghini vehicles in Qatar, formally opened a Lamborghini Doha showroom on Suhaim Bin Hamad Street yesterday.
The 1,575sq m showroom, also housing the service department, was originally opened in December 2004, but has undergone a $700,000 transformation over the past 12 months.
“The upgrade was carried out to create a flagship location fully representative of Automobili Lamborghini’s standards,â€* a spokesperson said.
Two different models were on display.
CEO and president of Automobili Lamborghini, Stephen Winkelmann and chairman & managing director of Dana Motors, Sheikh Abdulrahman bin Hamad bin Mohamed al-Thani were present.
“Qatar is one of the most important countries for Lamborghini in the Middle East,â€* said Stephen Winkelmann.
“Our partner in Qatar, Dana Motors, provides not only the focus and understanding of luxury automotive retailing that we demand from all our partners, but also the innate understanding of our markets and customers,â€* said Winkelmann.
“Lamborghini Doha has enjoyed significant success to date, and the new facilities will provide the requisite environment and profile to support our product range and ambition for the future,â€* he added.
Automobili Lamborghini announced record sales for 2007, selling 2,406 cars worldwide, a 15% increase over the 2,087 cars delivered in 2006.
Winkelmann said that the wait time for delivery of a Lamborghini is 12 months.
“We are sold out for the year 2008.â€*
“We are proud to have created this exceptional Lamborghini facility in our country. Lamborghini remains the epitome of performance, exclusivity and luxury and Qatar is one of the most dynamic and wealthy countries in the Middle East. We look forward to developing our partnership with Lamborghini and the significant potential in our market,â€* said Sheikh Abdulrahman al-Thani, while speaking to media.
The general manager, Dana Motors, Saher Baaj and director, Sales and Customer Service, Automobili Lamborghini, Enrico Maffeo also spoke.
Winkelmann, Sheikh Abdulrahman, Maffeo and Baaj after opening the showroom.

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Lamborghini boss zooms in to meet team
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Lamborghini boss Stephan Winkelmann had to suffer in alternative luxury on a visit to Auckland because his luggage would not fit in one of his cars.

The president of Automobili Lamborghini flew into Auckland to visit New Zealand's only dealership but the entourage was not greeted by one of its own.
"There's three of them and their luggage so we sent a four-door Bentley out to pick them up," Lamborghini Auckland general manager Mike Clark said.
The 24-hour visit was part of a tour to open two new dealerships in Australia and meet the New Zealand sales team.
The Auckland dealership had seen something of a renaissance for the Italian supercars since the company was taken over by Audi. "That was like a breath of fresh air," Mr Clark said.
Since then the Gallardo and Murcielago models, released in 2004 and 2005, had been very popular and had invigorated demand.
Only six Lamborghinis a year are sold in New Zealand, and only 2000 a year are made.
The usual models sell at between $365,000 and $575,000.
New Zealand did not get any of the most recently produced Lamborghini Reventon - only 20 were made and pre-sold for 1 million (NZ$1.83 million) each.
However, Mr Clark said one limited-edition Lamborghini Murcielago Versace model was sold in New Zealand last year for $820,000 - but he declined to say who bought it.
The car was number 19 of 20 produced and was internally decorated by Versace, complete with a pair of Versace shoes, a Versace clutch-bag, a three-piece Versace leather luggage set designed to fit the Lamborghini's "boot" - and all numbered 19 to match the car.
There was a simple answer to the question of who bought Lamborghinis, Mr Clark said. "Very rich, very successful people. There is no typecast."
Lamborghini owners owned the cars for the pleasure of owning them, and the fact New Zealand roads were unlikely to let the cars reach full throttle was not a typical pre-purchase concern.
"We get that lot from people who have no aspiration to buy the car."

NEW LAMBO: Lamborghini boss Stephan Winkelmann has visited New Zealand after opening two new dealerships in Australia. He is flanked here by Colin Giltrap, founder of the Giltrap Group (L), and Michael Giltrap (R), CEO of Independent Prestige.

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Motor Authority )- There’s usually nothing worth mentioning about a Bluetooth headset but here’s one that will get the attention of most performance enthusiasts. The device is the ‘ Tonino Lamborghini Bello ’ and apart from Lamborghini’s shield emblem on the outer casing there’s not much that the headset has in common with the Italian supercar brand.

The headset is sold under the Tonino Lamborghini, a brand of exclusive watches and leather goods, and it was apparently designed with some input by Ferruccio Lamborghini’s own son Tonino .

Some of its stats include up to six hours of talk time, 160 hours of standby, an operating range of 10m, plus both headset and handsfree profiles.

A $70 Bluetooth headset is an odd product for Lamborghini to lend its name too and unfortunately it appears to be a growing trend in the auto industry, plus it’s not just the carmakers either. Legendary design houses like Pininfarina and Bertone have also sold out their respective names to be used on cheap gadgets.

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Automobili Lamborghini joins the circle of most profitable car brands
- Profit grows by 160 per cent, pre-tax profit margin reaches 10.1 per cent
- Sales increase by 35 per cent to 467 Mio. Euro
- Deliveries up by 15.3 per cent to 2406 super sportscars
- Continuing expansion of dealer network
Milano/S.Agata di Bolognese, 1.4.2008. The Italian manufacturer of luxury sports cars Automobili Lamborghini SpA, based in Sant’ Agata Bolognese, has achieved a further record year’s financial results. In the 2007 fiscal year (December 31), the company has surpassed all key objectives for deliveries, sales and net profit. 2007 marks the sixth consequent record year for Lamborghini.
Deliveries of 2406 super sports cars with the raging bull logo were delivered to customers worldwide. This is an increase of 15,3 per cent over the previous year, which saw the 2000 unit threshold being surpassed for the first time in the company´s history with 2087 units.
The turnover also increased once more, by 34,9 per cent from 346,3 Mio. Euro to 467,1 Mio. Euro.
The growth was driven by Lamborghini’s most important and strategic markets. Deliveries in Northern America - the most significant market for Lamborghini – increased by more than eight per cent and surpassed the 1000 unit mark for the first time (1001 units). In Europe, deliveries increased by 22 per cent from 748 to 959 units, whilst in the rest of the world´s markets (RoW), the increase was 18 per cent (348 to 446 units). With Europe and RoW showing even stronger growth rates than North America, Lamborghini is coming closer to an even sales split across the three world regions once more.
According to the company, the continuing growth results from several factors. Firstly, Lamborghini has succeeded in consistently expanding its presence on the world’s markets by opening up additional strategic markets like Asia-Pacific and the Middle East.
Secondly, Lamborghini’s growth was due to the further expansion of the dealer network. In 2007 alone, a further ten dealerships were opened in the world´s metropolises, to over 100 outlets for the first time. Lamborghini is now present in all the important markets for luxury sports cars.
Lamborghini also achieved an over proportionate growth in profit versus turnover: the profit growth of 160 per cent to 47,1 Mio. Euro (18,1 Mio. Euro in 2006) means another record in terms of annual profit achieved, and results in a double-digit pre-tax profit figure for the first time in the company’s history.
More than that, the marque has the youngest and most attractive model line-up ever, augmented by the launch of another model in 2007, the Lamborghini Gallardo Superleggera. Increasing brand and product awareness as well as the strong and rising brand value are also key factors in the company’s success.
Commenting on the results, President and CEO of Automobili Lamborghini Stephan Winkelmann, said: “Our relentless focus on increasing our brand value, an extraordinary product range and the global presence of the corporation is beginning to pay-off on a world-wide scale. Following some years of building both the company and the brand we now belong to the group of ‘most profitable car manufacturers’: however, we will continue to work towards our ultimate objective of becoming the most profitable super sports car manufacturer. We will continuously develop our model line-up, our presence and the ‘shine’ of the brand.”
The ongoing year 2008 is giving reason for continuing confidence: high demand for the entire product range is maintained. The worldwide launch of the new Gallardo Coupe LP560-4 took place at Geneva Motor Show in March: the LP560-4 replaces the original Gallardo Coupe first launched in 2003, on which Lamborghini built the volume and profitability of its business.

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Lamborghini Joins the Podcasting Era


The wonders of iTunes will never cease. Now, even if you can’t actually own a Lamborghini of any stripe, you can see and hear them through Apple’s world-dominating music service.
Lamborghini’s made the play on iTunes with a new podcast called “The World of Lamborghini.” If you think that’s a snug, blazingly fast world tucked inside your iPhone or iPod, you’re right — the Italian supercar maker is churning out videos that it says will “ignite the world’s enthusiasm for the most amazing vehicles on the planet.”
Not to sound too cocky, but they’re also planning on expanding the initial launch of five podcasts with regular additions to their feed. The podcasts first feature the Reventon version of the Murcielago, a personalization program for owners, and a three-part series dubbed “Closer to the Road.”
Check out more information at the iTunes site, or on your iTunes software.

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S3L and Tonino Lamborghini launch their inaugural residential development in Dubai Sport City

S3L Development and Tonino Lamborghini are joining forces for an exciting construction venture in Dubai Sport City.

• United Arab Emirates: Sunday, April 13 - 2008 at 08:46
• PRESS RELEASE

Tonino Lamborghini Building.
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Combining Lamborghini's luxury, passion and style with S3L's unrivalled skill in constructing stunning designs, this pioneering residential development of up to 97 apartments is the first of its kind in the world.

It gives discerning property owners the unique opportunity of melding their personal vision with the brilliance of the legendary Italian sporting and fashion icon. It will allow owners to create the apartment they have always dreamt of. They will be able to select the location and also shape the dimensions and décor, while Tonino Lamborghini's unmatched stamp of excellence and excitement will be at the heart of its construction and design.

Prominent among Dubai Sport City's majestic skyline, the sumptuous apartment scheme will boast luxury health clubs fitted with the latest equipment and a breathtaking swimming pool, along with a considerable range of superior services, parking facilities and professional security.

Asif Majid, chief executive of S3L Development, said:

'It's a thrill and a privilege to be teaming up with Lamborghini - without doubt the sexiest brand on earth - on this exceptional, ground-breaking project. It truly stands out from the crowd in a region packed with construction as it puts control in the hands of the buyers - and we believe it'll be the way all luxury residential developments will be designed and built in the future.'

Tonino Lamborghini, said: 'Lamborghini only associates with the world's finest, coolest and most stylish projects. And this superlative development allows us to not only extend our brand into a very exciting region, but also to help owners create their dream apartments.'

Dubai Sports City is the total sport complex. It attracts sporting pioneers and visitors from across the globe, providing them with a unique environment that's impeccably designed and creatively executed, where they are able to participate in all kinds of sports in an elite residential area that is further distinguished by the association of the prestigious Tonino Lamborghini brand.

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Sant’Agata Bolognese, 20.April 2008

Automobili Lamborghini SpA confirms strategy for China on third anniversary
of attendance at Beijing motor show

Automobili Lamborghini President and CEO Stephan Winkelmann has confirmed the
importance placed by Lamborghini on the Chinese market, as the Italian super sports car
marque attends the Beijing Motor Show. “China provides an extremely strong opportunity
for market growth: we have an objective to triple our annual sales in the region this year,”
said Winkelmann. “We are in the process of establishing and developing our dealer
network in China with highly professional and committed partners, ensuring the
comprehensive representation necessary in this region to respond to the ever-increasing
demand for the Lamborghini marque.
Lamborghini currently operates three dealerships in China: in Beijing, Shanghai and
Guangzhou, plus a further franchised outlet in Hong Kong where sales are also set to double
in 2008. Lamborghini opened its first Chinese showroom in Beijing in November 2004 in
the city centre’s prestigious Oriental Plaza, moving to new facilities in the Regent Hotel a
year ago.
“Lamborghini has extremely strong international brand recognition and brand appeal, with
our cars not only acknowledged as high performance super sports cars, but as highly
aspirational luxury acquisitions. We want to become the most profitable super sports car
manufacturer world-wide. China is a country where the ‘car culture’ is developing hand in
hand with the luxury goods market, and Lamborghini is committed to developing the
infrastructure and brand presence in China required to meet our retail customers’ demands.“
“As in all markets however, we will continue to protect our brand USPs: one of which is
the exclusivity of Lamborghini. We continue to maintain solid order banks with a
minimum 12 month lead-time throughout our world markets: the exclusive nature of
Lamborghini is extremely important to all our clients.”
Winkelmann also recognises that Lamborghini’s own growth will be partly dictated by the
growth of China’s own economy and infrastructure. “China shows extraordinary economic
and social development. As infrastructure elements such as the road network develop -
essential to the performance car market - and the demand for high luxury items spreads to

the regions, so too will the growth of our brand and retail representation.”

Lamborghini announced record financial results for 2007. In comparison to ’06
figures, turnover increased 35% to

€467 million, with a 160% growth in profit
providing a pre-tax profit margin of 10.1%. Deliveries worldwide increased by over
15% to 2406 units.
Deliveries to Asia Pacific markets increased by 18% in 2007, alongside an 8% growth
for the North American market (Lamborghini’s most significant) and a 22% increase
in European deliveries.
“Our objective has always been to balance our business activities across these three
markets: North America, Europe and Asia Pacific. In 2007 we met our target
development in our Asia Pacific regions, of which China played an essential part last
year and will be increasingly significant in the future,” concluded Winkelmann.
“China will be one of our overall most important markets within future years.”
Lamborghini will be represented at Beijing motor show. The Beijing show will host
the Asian launch of the new Gallardo Coupé LP560-4, first unveiled at Geneva show
in March 2008. The new car replaces the original Gallardo Coupé first launched in
2003: with increased power to 560 hp (hence its new name); enhanced acceleration
and top speed performance; new engineering including engine and suspension;
deliveries of the restyled Gallardo will commence in China and throughout the world

in Summer 2008.

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Thanks Audi for taking Lamborghini and bringing it where it is
It wasn't the same time and the demand for Supercars wasn't as strong as now but I can't help compare to the Chrysler era ... They made a lot for Lambo. and keep them alive but why can't they make it profitable

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Future Lamborghinis will use no more than 20 per cent of Audi parts in an attempt to stave off criticism that the firm’s Gallardo shares too many key characteristics with the Audi R8.
Company president Stephen Winkelmann has ordered a change in policy designed to maintain Lamborghini’s integrity. “We have an internal rule that in future common parts will never exceed 20 per cent,” he said.
“In the future, we will always work together just on the hidden parts — parts that will not touch the DNA of Lamborghini.
“That could include things like the electrical platforms that need high investment, or hoses and filters, but we have to safeguard against too much of it.”
The new Gallardo LP560/4’s V10 is cast in the same factory as several Audi engines, and its block and cylinder heads are built on the same line as all of Audi’s petrol engines.
Lamborghini industrial director Klaus Peter Korner said component and technology sharing with Audi was beneficial for the larger company, too.
“Audi had no experience at all with a car like the Murciélago,” he said. “They learn from us to use smaller tools and cheaper tools for small series cars. In this way we are working together.
“We have a quality benchmark with Audi. We get the best and the fastest, and Audi gets us the cheapest.”
He believes that Lamborghini customers are not interested in the origin of minor components. “The customer isn’t interested in Audi or VW logos on a tube, or who each clip is produced by. We use the same parts [as Audi] when it’s possible and when it gives us higher quality.
“That way, for the customer, it has to be an improvement when we share parts. When it’s better to have a unique solution, we should do it.”

Michael Taylor

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Lamborghini opening new retail outlet in Vegas

Supercar brands such as Ferrari and Lamborghini constantly have to deal with the conflict between boosting profits (usually by selling more cars) and retaining exclusivity. In the past, the carmakers have done this be building less cars than their customers demanded.

In recent times, they have increased revenues by expanding their core operations.

We’ve seen Ferrari open a chain of new retail stores over the past six years, including the latest in London, and now it appears Lamborghini is set to do the same.

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INGOLSTADT, Germany — Audi AG is "sounding out options for cooperating with Volkswagen on the construction of a new plant" in North America, said Rupert Stadler, chairman of the board of management, in a speech on Wednesday at the company's annual meeting.

"Given the current value of the dollar, we stand to benefit tremendously from having our own local production facilities," Stadler said. "Until now, the growth that we have seen throughout the world has not translated into growth in the U.S. market to the extent that we would like." He emphasized: "We would also like to be more successful in North America."

The speech was a wide-ranging report card on the state of the German automaker. Stadler covered everything from Audi's plan to take the edge off of soaring gas prices to the health of Lamborghini. He even previewed the company's third-generation Multi Media Interface, saying new features would include three-dimensional navigation views of buildings and routes.

Stadler said Audi "will implement further internal engine modifications which will help to reduce fuel consumption in various model lines by as much as 18 percent in 2008." He added: "We aim to cut fuel consumption by at least 20 percent by 2012." Stadler also hinted that turbocharging and aluminum body parts may play a large role in accomplishing this.

In one of the more intriguing parts of his presentation, Stadler lauded Lamborghini for its "astonishing" performance in 2007. "We continue to experience overwhelming demand for the Italian supercar," he said. "Two-thousand four-hundred-six of these exceptional vehicles were sold in 2007, an increase of more than 15 percent. The company's figures present an extremely healthy overall situation." Revenue was increased by almost 35 percent to the equivalent of $718 million. Profit before tax was up by an astonishing 160 percent, to $72.3 million.

Stadler also said that, in the first quarter of 2008, Lamborghini saw its unit sales climb by more than 20 percent, to 639 vehicles.

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Lamborghini picks L.A. for U.S. HQ


By MARK RECHTIN, AUTOMOTIVE NEWS



Turns out you can’t spell Lamborghini without L.A.

Automobili Lamborghini has created a separate sales arm for its North American operations--the first such business unit outside of Italy. It will be headquartered in the beachside Los Angeles suburb of Santa Monica, California.

North America represented 41 percent of Lamborghini’s 2,406 units sold in 2007. However, California represented about one-third of North American sales. Taken singly, California would have been the second-largest nationality, larger than sales in either Italy or Germany.

Although there was much debate whether to place the U.S. headquarters in Los Angeles or on the East Coast, the importance of the California market won out, said Stephan Winkelmann, CEO of Automobili Lamborghini.

“While we will have to wait until the afternoons to call California from Italy, it was the best decision,” Winkelmann said at an interview at the media launch of the redesigned Gallardo LP560-4.

“California is where the future trends are. It’s where our PR agency is. It’s where many of our buyers are,” he added.

For 2007, Lamborghini posted a net pre-tax profit of 47.1 million euros ($72.8 million at current exchange rates) on revenues of 467 million euros ($721.7 million), up from an 18.1 million euro ($28.0 million) profit on 346.3 million euros ($535.2 million) in revenues in 2006.

Said Winkelmann: “It’s the first time we’ve ever earned real money.”

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Italy's super sports car purveyor Lamborghini this year will iron out details for dealers to sell certified pre-owned versions of its vehicles, to be supported with broadcast advertising.
"The certified pre-owned program will be launched worldwide, starting in the U.S. and Europe," said Stephan Winkelmann, CEO of Automobili Lamborghini. "We are now facing discussions with our dealers to work out the details."
Winkelmann said the certified used cars will be available only via dealerships, which will be allowed to do "above the line advertising," such as broadcast spots. Creative for those spots, however, will have to come from Lamborghini, Bologna, Italy.
"We will handle that as well as our agency, and then the dealers can put their location and whatever deal they might have at the end," said Manfred Fitzgerald, brand design and director at Lamborghini.
The new program is a smart move for Lamborghini, said Jack Nerad, executive editorial director and executive market analyst for Kelley Blue Book and Kbb.com. It gives authorized dealers a leg up on other luxury brokers that buy the cars from private sellers or at auctions.
"It is certainly ground breaking for a brand of this type to do what is typically more a gambit of the more mundane brands," Nerad said. "It might give a lot of people some piece of mind when considering the brand, as well. When you look at it, it appears to be a logical thing to do."
Lamborghini's sales worldwide last year grew 15.3% to 2,406 vehicles, per the company. North America represents 41% of Lamborghini's sales, while Europe accounts for 40%. Lamborghini has 34 dealers in the U.S. and three in Canada. Lamborghini dealers spent $100,000 last year on advertising, per Nielsen Monitor-Plus.
Certified pre-owned, or used cars, are generally cars that pass a manufacturer's inspection—with some having as many as 160 different points of mechanical and cosmetic examination—before going on sale. In most cases, the certified cars can only be sold in branded dealerships, as in the plan Lamborghini is working on. The practice is common among other, nonexclusive brands like Honda.
"You've got a company that is looking to increase its overall sales in the U.S., and this is a good way of increasing brand recognition and awareness, and at the same time, selling more vehicles," said Tara Baukus Mello, lead market analyst at NADAguides.com, Costa Mesa, Calif. Offering certified pre-owned cars will not diminish the brand, she said, "You can't lose specialness when you are Lamborghini."
Ferrari, Lamborghini's prime competitor, has offered a pre-owned vehicle program in North America since 2003 and earlier this year announced a used program in the U.K. to certify seven of its models dating back to 1998. For that program, Ferrari uses a 190-point inspection process.
Maserati, another Lamborghini competitor, also has a certified pre-owned program in North America, offering buyers a one-year warranty or a total of 90,000 miles.

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It's California Dreamin' for Lamborghini as It Sets Up U.S. Headquarters

Date posted: 05-12-2008
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BEVERLY HILLS, California — Automobili Lamborghini America LLC has confirmed for Inside Line that it will base its U.S. operations in Santa Monica, California.

Pietro Frigerio, who has served as Automobili Lamborghini's area manager for North America, will become the chief operating officer of the newly formed company, said Soon Nguyen, Lamborghini spokesman in an e-mail on Monday.

The move is noteworthy because Lamborghini has created a separate sales arm for its North American operations, the first such unit outside of Italy. California represents about one-third of Lamborghini's North American sales.

California has been a mecca for many automakers, from Honda to Hyundai. The conventional wisdom in the U.S. auto industry is that trends tend to start on the West Coast and work their way through the rest of the nation.

What this means to you: L.A. becomes the epicenter of Lamborghini's North American offensive in what is widely regarded as a smart move. — Anita Lienert, Correspondent

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Monday May 19, 6:00 am ET

TORONTO, May 19 /PRNewswire-FirstCall/ - Hat Trick Beverages (Hat Trick) is pleased to announce that it has completed its transaction with Tonino Lamborghini (Lamborghini) energy drink and will become Lamborghini's exclusive importer of the USA and Canadian markets. Hat Trick will act as a Master Distributor and will commence the USA debut in the Chicago area followed by Southern California, South Florida and parts of Texas. Mr. Sender Vaiser, Hat Trick's CEO said, "Before we can begin imports into USA we will need to obtain FDA approvals and USA labelling which should take anywhere from 4 to 6 months. In the meantime, this will give us plenty of time to organize our marketing, and sales force and the logistics needed to successfully launch this product. The Lamborghini energy drink made its pre-launch debut with Hat Trick and Hat Trick's hot drink division Tango Cafe at the NRA show currently being held May 17-20 2008 at the McCormick Place in Chicago Illinois. www.restaurant.org/show. The Lamborghini energy drink will be marketed through Hat Trick's www.tangoboost.com web site for the USA and Canadian distribution markets. We will begin the process of discussing strategic distribution with our existing distributors, and we plan on issuing a forward guidance of Hat Trick for the next several quarters shortly. In closing all I can say is that this Lamborghini energy drink has the potential of transforming Hat Trick as a whole into a much bigger and much sizable beverage company."
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About Hat Trick Beverages, Inc.
Hat Trick www.hattrickdrinks.com trades on the pink sheets symbol HKBV.PK. Hat Trick Beverage, Inc. Hat Trick operates an import energy drink division Tango Boost importing Tonino Lamborghini energy drinks, and a hot drink division, Tango Cafe, which specializes in exotic coffees, cappuccinos and espressos. The Company also operates an import-export division, Tango Sistema, distributing specialty coffee machines from Italy. Hat Trick cold drinks division develops markets and distributes high quality and uniquely functional beverage products. These products include Pumped Fitness (which features a high impact packaging design in the shape of weight training dumbbells), as well as youth oriented Road Kill beverages and other products in growth oriented sectors of the non-carbonated cold beverage market.
Safe Harbor Statement:
Except for historical information contained herein, the matters set forth may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in forward-looking statements. Words such as "anticipate," "intend" and similar expressions, as they relate to the Company or its management, identify forward-looking statements. Such statements are based on current beliefs of management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, the amount of sales of the company's products, the competitive environment of the industry, the ability of the Company to continue to expand its operations, the level of costs incurring in the connection with the Company's expansion efforts, economic conditions in the industry and financial strength of the Company's customers and suppliers. The Company does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.



Source: Hat Trick Beverages, Inc.