Quattro = Uber in snow, mud and on ice
It's an Audi thing, making ads without showing a car 8)
I have always been a big fan of the ad where the old eskimo hikes through the snow with one of the youngsters of the group and shows him the traces left by certain animals. Then they bump into two perfect straight tracks left by a car ... Audi Quattro 8)
It's oh so cool, literaly and figurely
Cheers