what do people thing about the new denominations

[Ford Capri 2.8i]

What do people thing about the new way of denomination that has decided the management of Ferrari, Fiat in their models since the creation of the 360 modena

For instance, Ferrari has decided to add some name to their models in addition to the numbers since the launching of the 360 modena getting the model ferrari 360 modena, instead of the just ferrari 360 as the former models of the make

Im my opinion thats a wrong idea.....im just for the maintenaince of the some patterns of a make since its launching of the first model