12-14-2006, 11:45 AM
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#1
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Regular User
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Location: United Provinces of the Kingdom of Great Netherlands
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Mustang to be launched as a seperate car brand?
The British press are saying that the next generation Mustang will be separated of the Ford car brand. Mustang will continue on its own..
Ford will launch the new Mustang in 2011. The Americans seem to want to give the new model a separate status, in which the name Mustang will be a new brand name, just like BMW did with Mini and Chevrolet did with Corvette. That means that the new model Mustang will have a whole bunch of other versions of that model. Ofcourse, there already are the coupe and the convertible, but rumours say that there will be a four-door saloon and a stationwagon or a shooting brake.
Ford would like Mustang to be a separate brand because of the massive success of the current model. The new brand will be firstly introduced in America and Australia but exporting to Europe hasn't been excluded.
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12-14-2006, 11:49 AM
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#2
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Location: Texas
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Except Chevrolet has not seperated Corvette.. for the simple reason there is no seperate dealer network or way it could be profitable.
Mustang is a cheap car serviced by Ford.. I call BS on this bit of press, it makes zero business sense.
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12-14-2006, 12:52 PM
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#3
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Location: Ann Arbor, Michigan, USA/ Bloomington, IN, USA
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Additionally the MINI brand wasn't always owned by BMW, and was only kept secret because they wanted to keep some brand loyalty that could well have been lost if the MINI was perceived to no longer be of British lineage.
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my Hindibonics-speaking Indian roommate--"Dawgs, do you have any idea how much bacteria that would take?"
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12-14-2006, 01:14 PM
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#4
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Nah don't think they will do it. Everybody knows it as a Ford Mustang, doesn't matter if you start it as an own brand under the name Mustang, it will always be related with Ford. Im saying BS just like RC 
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12-14-2006, 02:12 PM
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#5
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Location: Ann Arbor, Michigan, USA/ Bloomington, IN, USA
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Well...I'm not entirely convinced it's fully BS. I have been hearing rumors from Ford insiders that the company is thinking about making a Mustang 4-door as well...seeing if they can cash in on the name a bit. I think it's a stupid idea, but stupid ideas happen.
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me-- "Sometimes you feel like a nut, sometimes you don't. Sometimes I feel like the moon is made of cheese"
my Hindibonics-speaking Indian roommate--"Dawgs, do you have any idea how much bacteria that would take?"
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12-14-2006, 08:39 PM
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#6
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Location: Sydney, Australia
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I'm with RC. I'm not convinced it's a good business decision, and the Mustang is, well, a car, not a brand. It doesn't seem logical or likely.
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12-14-2006, 08:50 PM
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#7
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Originally Posted by Vansquish
Well...I'm not entirely convinced it's fully BS. I have been hearing rumors from Ford insiders that the company is thinking about making a Mustang 4-door as well...seeing if they can cash in on the name a bit. I think it's a stupid idea, but stupid ideas happen.
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I know people in the mustang design studio... no models of 4 doors as of yet.
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12-14-2006, 08:53 PM
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#8
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And a four-door Mustang just wouldn't be a Mustang, would it?
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One victory does not constitute total success.
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12-14-2006, 08:54 PM
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#9
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Regular User
Join Date: Jun 2003
Location: Minnesota, United States
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Do they mean, that the Mustang won't have a Ford badge instead of it being a seperate company?
The Mini doesn't have a BMW badge and the vette is Chevy's only car without a Chevy badge on it.
It makes no sense to have a Mustang only company.
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12-14-2006, 09:02 PM
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#10
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^Does the Mustang have a Ford badge? I thought it was just the horse.
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One victory does not constitute total success.
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12-14-2006, 09:26 PM
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#11
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Originally Posted by Mattk
^Does the Mustang have a Ford badge? I thought it was just the horse.
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I just checked my neighbor's stang parked outside and it doesn't have the traditional blue oval anywhere (not on steering wheel, either) but it does say "F O R D" wrapped around the circular badge on the trunk (boot?) that also says "GT" in the middle.
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12-14-2006, 09:37 PM
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#12
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the only mustang news I've heard about is the new Bullit and Boss models being released along side the new Shelby GT.
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12-14-2006, 09:59 PM
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#13
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Location: Hellaware USA
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Actually the latest piece on cnn says they are considering a 4 door. That being said anyone alive in the 80s remembers what happens when they tried to make the car fwd (probe anyone)... Time will tell.
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12-14-2006, 10:33 PM
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#14
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Regular User
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Location: Texas
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More importantly will be who is going be foolish enough to become a "Mustang" dealer?
Mustang prices and distribution are as they are because it is a Ford platform sharing product that uses the existing distribution and support network...
So the best they could hope for would be a "Mustng" section at a Frod/Lincoln/Mercury dealership.
Witness how Jaguar has not even been able stand alone with a range of products and a fantastic heritage to boot.
My prediction is "will never happen".
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12-15-2006, 06:38 AM
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#15
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Originally Posted by goodduck
no chance. this would suggest that the mustang would not carry the ford badge. ford would never let that happen. the mustang is too good for ford's image. without it they have no cool cars.
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Can't agree on that.. How about the ST cars? They're pretty cool to me!
And with the new design of the Mondeo, I think Ford cars are becoming even cooler, IMO
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