How is the image of Lancia, Alfa, Fiat...in your country?

[Ford Capri 2.8i]

Once the image, the reputation of Italian everyday use cars in not very good in Spain and in the UK. For instance, in the UK, the value of a second hand Alfa Romeo is the half of a equivalent VW with the same age......Id like to get your opinion about the image of any Italian everyday use make such as Lancia, Alfa Romeo, Fiat in your country and some experience of someone if he or she has already had any mark commented above