That's very interesting information. Lots of stuff in there i didn't know - it'll b interesting to see how much of it pans out. It might b a stretch to say "ferrari" is making engines, but i see the connection.
NASCAR (as boring of a sport as it is) seems to be going in the right direction business wise lately - they've really revamped their image, and they've changed a lot of the rules to make the racing more competitive (every driver who finishes gets points, is one eg). They're really pushing for new frontiers for their viewership too - these are some lessons F1 could take note of.
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