TAG Heuer’s MERIDIIST Automobili Lamborghini Revs-Up the Ante for Luxury
Communication Instruments
Inspired by the power and grace of the mythic Lamborghini Murciélago LP 640, TAG Heuer,
the world leader in luxury sports watches and chronographs, has teamed up with the famous
Italian super sports car manufacturer to create the limited-edition MERIDIIST Automobili
Lamborghini communication instrument.
The MERIDIIST Automobili Lamborghini is hand-assembled and composed of more than 400
mechanical components, many derived from legendary TAG Heuer chronographs. Like the
supercar, it handles beautifully, with such distinctive features as a dual-time display for
discreet at-a-glance time monitoring and the TAG Heuer dual-function control switch to track
incoming calls.
In tribute to the year Automobili Lamborghini was founded, only 1963 pieces of this finelytuned
device will be sold worldwide.
“Relentless in its pursuit of performance, TAG Heuer has revolutionized first timekeeping and
now mobile communication by finding technological inspiration in professional motor sports
and Grand Tourism cars,” said Steve Amstutz, General Manager for TAG Heuer
Communication Instruments. “In partnering with Automobili Lamborghini, TAG Heuer
reinforces its automotive legacy with the most extreme supersportscar of all.”
Housed in black titanium carbide coated 316L stainless steel, the razor-sharp design of the
MERIDIIST Automobili Lamborghini references the super sports car down to its famed
signature on the battery cover – the same as on the Lamborghini Murciélago LP 640’s V12
engine block. The back of the device is engraved with its limited edition number while the
minimalist black keyboard is customized with Automobili Lamborghini’s trademark Taurus
bull on the steel central button.
The MERIDIIST Automobili Lamborghini is luxuriously crafted and detailed, marrying the most
prestigious materials and advanced components in the watchmaking and automotive worlds.
The display is made from 60.5 carats scratch-resistant sapphire crystal, combining
exceptional light transmission with great stability in all thermodynamic conditions. Its battery
life is unrivalled and offers a seven hours talk time or 28 days standby power.
Requiring three years of intense research and development, 700 prototypes, and the
punishing quality control testing for which TAG Heuer and Lamborghini are famous, the
MERIDIIST Automobili Lamborghini is an extraordinary communication device of bespoke
digital engineering. It’s hot-wired with sound processes and chamber design fine-tuned for
crystal clear acoustics. Special software enables customized Automobili Lamborghini screen
animation and wallpaper. The ultra-sensitive antenna – twice as efficient as other radio
standard-compliant products – ensures the MERIDIIST Automobili Lamborghini’s unbeatable
connectivity where all other communication instruments fail.
"The MERIDIIST Automobili Lamborghini epitomizes TAG Heuer consistency in
inspiring and framing its diversification, combining technology and design, and
partnering with the best sports car Brands and engineers to come up with unique
Masterpieces in all three fields we compete. We are very proud of this new
partnership with such a great Brand as Lamborghini" added Jean-Christophe Babin,
President & CEO of the TAG Heuer Group.
TAG Heuer and Automobili Lamborghini: A Shared Passion for Precision and
Performance
The master of time to a formidable 1/10,000th of a second, TAG Heuer has merged
timekeeping and motor-racing in a number of award-winning timepieces: From the
original Monaco, the watch made famous by Steve McQueen in the 1970 race film
classic “Le Mans,” to its groundbreaking new offspring, the just-launched Monaco
V4 with its double-patented belt-driven movement inspired by the V-shaped
cylinders in a high-end motor racing engine.
Since 1963, Lamborghini has been the purest, most muscular expression of
performance. Engineered for explosive power and spectacular speed and beauty,
the super sports car is the singular vision of an Italian industrialist, Ferruccio
Lamborghini. A true “gentleman driver” and long-time lover of the Gran Turismo
automobile, Lamborghini was unsatisfied with every other car on the road.
Therefore, he and his successors defied convention, creating the ultimate ride – one
that is unlike any other car on the road.
“The MERIDIIST Automobili Lamborghini is the culmination of the high-performance,
design-demanding and perfection-driven ethos that TAG Heuer and Automobili
Lamborghini share,” noted Amstutz. “A communication instrument of
uncompromised calibre and capabilities, it seriously upgrades the way the world
connects.”
The TAG Heuer MERIDIIST Automobili Lamborghini will be available in November at
select retailers in watch and jewellery network, and select Automobili Lamborghini
retailers.
For further information please visit
www.tagheuer.com/meridiist
Press Corner TAG Heuer:
http://meridiist-presscorner.modelabs.com/
About TAG Heuer
TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is
one of the largest and fastest growing luxury Swiss watch brands. The Swiss
watchmaking legend draws upon its active engagement in the world of sports to
create the most accurate measuring instruments and sports watches in the world.
TAG Heuer is the first watchmaker ever to master luxurious chronographs with an
unsurpassed precision of 1/10th, 1/100th and 1/1000th of a second. From the
Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of
a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation,
excellence, performance and prestige, continues to aim ever higher, as reflected by
its 6-year partnership with 2008 Formula 1 World Champion, Vodafone McLaren
Mercedes driver Lewis Hamilton and its 25-year partnership with team McLaren and
its drivers Lewis and his teammate Heikki Kovalainen. TAG Heuer, more than ever,
epitomizes prestige and performance through partnerships with 2007 F1 World
Champion & Scuderia Ferrari F1 driver Kimi Räikkönen, world number 1 golfer Tiger
Woods and WTA tennis star Maria Sharapova, as well as Hollywood icon Leonardo
DiCaprio and Bollywood star Shah Rukh Khan. TAG Heuer is a privileged member of
the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss
watchmaking industry.