The problem is, people who buy hybrids don't want to look like regular folks. They want to stand out from the crowd. That's why the Civic Hybrid didn't take off. It looked exactly like every other Civic. The Prius, on the other hand, looks like nothing else on the road. Ugly it may be, but it is unique and easily identifiable.
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One stumble does not constitute total failure;
One victory does not constitute total success.
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