Too long before and they get bored and go elsewhere. My guess is the first 1000 or so are already sold and they are holding off until the car is released to push further.
Its very much in line with their actions with other cars as of late: the gto and the solstice for example, where they held off the media blitz for a few months.
They also could be using viral marketing.
Aka you pass around the 7:40 number, true or not.. In effect if we knew for sure the number wed prolly stop discussing it.. Because we continue to wonder we create buzz.
|