Marketing? Marketing what? Ever seen a Ferrari add?
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I hate to break it too you, but apparently ferrari has marketed well enough that you dont realize they are doing it. Marketing is not just an ad, its what you think when you hear there name. They do it just as much as anyone, what with the f1 racing(or do you really think that would be there if it didnt help someone make money?) the cross promo products(acer laptop), ect.
I like ferrari, and I would buy a 308 over a vette.. But not cause its better then the vette, but rather for nostalgia.. theyve marketed an image to me through magnum pi from my child hood.. I might want it, but its still just a badge.