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yes, it's marketing, and model development, and appeal to the general buyer....a car like the Super V CTS-V or whatever it's called, may have transient appeal to a car magazine reader....but to a REAL buyer in the showroom, it's not a car which can help a company.
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the V isnt a ultra-low volume car... sure, its not as high volume as the "standard" models... but its profit margins are larger. and a REAL buyer in the showroom... the fact that the V is faster then the M, or the S badges or RS badging... that DOES matter. you get a faster, and better performing car then what Audi, BMW, and MB can; at a fraction of the cost.
what these guys lose out on...? interior trim; and high maintanence costs... small price to pay for the guys who love going fast.
so... being that the V's are selling... doesn't that mean that the REAL buyers in the showroom are taking notice?