Munich / Sant´Agata Bolognese, 10th December 2008 - MAHAG-Group will open up
their new showroom in Munich today. The partnership of the two companies –
Automobili Lamborghini and MAHAG - gives a brand new presence of the Italian
brand of longstanding tradition to Munich. The new showroom is located at the
widespread MAHAG premises on the Albrechtstrasse. It sets new dimensions in
respect to aesthetics, design and brand impression.
„For the automotive location Munich as well as for the MAHAG Group this
investment means another considerable upgrading and we are delighted, to be
able to represent this fascinating brand towards our customers“, underlines
MAHAG General Manager Thomas Werthmann on the occasion of the opening
ceremony in the new showroom of Lamborghini Munich. Stephan Winkelmann,
President and CEO of Automobili Lamborghini, said: „Right behind North America
and Italy, Germany is the most important single market for our company. As one of
the most attractive business and society locations throughout Europe, Munich
metropolitan area plays a pivotal role for the further success of Lamborghini. The
strong partnership with MAHAG Group makes for the best preconditions for
sustained success in this important region.“
The building was created as a carefully implement renovation in the tradition of
modern architectural classics of an existing construction on the MAHAG premises.
As the General Manager of Lamborghini Munich, Carsten Kortüm, points out: „The
new showroom is more than a car sales operation. It was our declared target, to
invent a cohesive scenery, in which our visitors can live the brand universe of
Lamborghini in all its facets. Especially the importance of design at Lamborghini is
mirrored in the structure of the building.“
The showroom has room for up to three exhibition cars, a bar area with Italian
flair, an exclusive lounge for customer consultations and a high-end workshop.
Contact: Lamborghini München, Albrechtstr.16, München: Carsten Kortüm Tel.
0049-89-52039-500
www.lamborghini-muenchen.com