Originally Posted by Mattk
^Me too.
Clarkson, you would imagine, would take great care in providing an honest and unbiased opinion as to whether the car is good or bad, because he is such a public figure. If he praises a bad car too much, people will be angry.
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or, he becomes an entertainment god, and even people who aren't into cars are watching his show to see his next set of antics... never underestimate the power of the purse matt

There is a more limited number of auto enthusiasts compared to the general public... and, it is the highest rated show in it's time slot too; obviously not done on enthusasts alone