I have no reason to drive off road, so this car doesn't really appeal to me. Not to mention over here, we have hardly any places which would "need" a car like this (nevermind it wouldn't really be legal to drive "off road" in most sections in the mountains).
Not that cool in my opinion, as I'm not really the type of person who wants to intimidate other drivers (seems like this is the primary reason most people buy the car).
Uncool, sorry
And some people seem to forget that there are off road cars which are even better then the Hummer. I believe the Unimog is one of them, and used by firefighters in some countries to crawl around forests and other difficult terrain.