I do agree about the Vaneos, Sprinter vans, etc, being bad for the brand, but it's not as easy as you make out to create a new brand, nor is it attractive to badge them Chrysler due to the lower margins (if any). Merc's reasoning is that it can at least charge more for them with a premium badge on the bonnet. The mistake it made was neglecting the effect sub-par quality would have on the brand. And now they're shelling out millions of euros each year to fix that.
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Originally Posted by Sir_GT
As you can see, I'm a marketing guy. 8)
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And i'm a finance guy. We were born to disagree
