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01-29-2008 06:38 PM |
Consumer Reports' 2008 Car Brand Perception Survey: Drivers See Toyota, Honda as Best
This makes me sad and worried. It's not strange that Toyota and Honda would be at the top, but if you read into some of these results, they are disturbing.
Toyota and Subaru are #2 & #3 in safety, Toyota makes the top quality cars, Hondas are good values, Toyota's a green brand, Mercedes-Benz is stylish, and Toyota's the most innovative.
Audi's wallowing at the bottom, BMW's only good for sporty cars, etc... maddening.
http://www.consumerreports.org/cro/c...ions-top-5.htm
Quote:
Consumer Reports' 2008 Car Brand Perception Survey: Drivers See Toyota, Honda as Best Overall
But perception is not always reality
NEW YORK, Jan. 8 /PRNewswire-USNewswire/ -- Consumers perceived Toyota and
Honda brands to be best by a wide margin, followed by Ford, Chevrolet, and
GMC, according to Consumer Reports' 2008 Car Brand Perception Survey. The
survey also revealed that car buyers consider safety and quality as the most
important considerations, followed by value, performance, environmental
friendliness, design, and technical innovation.
...
Toyota and Honda topped overall rankings with scores of 189 and 146 points,
respectively, and took a place in the top five in six of the seven categories.
Ford finished third with 112 points, followed by Chevrolet with 110, and GMC
with 102. Chevrolet and Ford are the only U.S. brands that rank in the top
five in more than one category; each makes the cut in three areas. Among
brands that fared worst, Acura finished with eight points, followed by Audi
(14 pts.). Mitsubishi (21 pts.), Mercury (22 pts.), and Buick (25 pts.).
...
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