| crayzayjay |
02-16-2005 06:29 AM |
In today's FT:
Fiat, the Italian engineering group, is considering a significant restructuring that will affect the control and management of its Ferrari and Maserati sports car marques and help boost performance at Alfa Romeo.
Maserati is wholly owned by Ferrari, which in turn is 56% owned by Fiat group. Much of the rest of Ferrari is owned by Mediobanca, the Italian bank. Under the move - which could be announced within the next few days - the Fiat group is likely to buy in Maserati and move it into shared development and distribution initiatives with Alfa Romeo.
The revamp also raises the prospect of an initial public offering of Ferrari, which was considered in 2002 but rejected in favour of the sale of the stake to Mediobanca. The strategic rethink would follow Fiat's resolution this week of its dispute with General Motors over the ownership of its lossmaking Fiat Auto division, which accounts for 40% of Fiat's revenues.
It would represent the first big step by Sergio Marchionne, Fiat's chief executive, to demonstrate the group's flexibility and turnround prospects after the settlement with GM. Fiat would not comment yesterday, but insiders said the details were still being worked on and an announcement could be delayed.
Maserati and Ferrari together sell 10,000 cars a year and the two units broke even in 2003. Analysts believe they will see a small loss in 2004 when the results are reported later this month. Fiat believes Maserati would be better positioned for growth if it was separated from Ferrari, in part because it could then use less costly Alfa Romeo components.
Alfa Romeo - which sells about 180,000 cars a year - is one of the few bright spots within Fiat Auto; the rest of the car division is bleeding cash at the rate of about €1bn (£690m) a year.
Alfa could benefit from Maserati's research and development spending, while the two marques could also share marketing and distribution costs. At the moment Alfa is mostly sold in Europe while Maserati uses the Ferrari dealer network in the US. Fiat could decide to relaunch Alfa in the US using that network.
Fiat first acquired half of Ferrari in 1969. Analysts said yesterday it was difficult to estimate what its stock market capitalisation could be. It has very high costs from running its Formula One team, but much of that is covered by sponsorship.
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