TAG Heuer’s MERIDIIST Automobili Lamborghini Revs-Up the Ante for Luxury
Communication Instruments Inspired by the power and grace of the mythic Lamborghini Murciélago LP 640, TAG Heuer, the world leader in luxury sports watches and chronographs, has teamed up with the famous Italian super sports car manufacturer to create the limited-edition MERIDIIST Automobili Lamborghini communication instrument. The MERIDIIST Automobili Lamborghini is hand-assembled and composed of more than 400 mechanical components, many derived from legendary TAG Heuer chronographs. Like the supercar, it handles beautifully, with such distinctive features as a dual-time display for discreet at-a-glance time monitoring and the TAG Heuer dual-function control switch to track incoming calls. In tribute to the year Automobili Lamborghini was founded, only 1963 pieces of this finelytuned device will be sold worldwide. “Relentless in its pursuit of performance, TAG Heuer has revolutionized first timekeeping and now mobile communication by finding technological inspiration in professional motor sports and Grand Tourism cars,” said Steve Amstutz, General Manager for TAG Heuer Communication Instruments. “In partnering with Automobili Lamborghini, TAG Heuer reinforces its automotive legacy with the most extreme supersportscar of all.” Housed in black titanium carbide coated 316L stainless steel, the razor-sharp design of the MERIDIIST Automobili Lamborghini references the super sports car down to its famed signature on the battery cover – the same as on the Lamborghini Murciélago LP 640’s V12 engine block. The back of the device is engraved with its limited edition number while the minimalist black keyboard is customized with Automobili Lamborghini’s trademark Taurus bull on the steel central button. The MERIDIIST Automobili Lamborghini is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watchmaking and automotive worlds. The display is made from 60.5 carats scratch-resistant sapphire crystal, combining exceptional light transmission with great stability in all thermodynamic conditions. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power. Requiring three years of intense research and development, 700 prototypes, and the punishing quality control testing for which TAG Heuer and Lamborghini are famous, the MERIDIIST Automobili Lamborghini is an extraordinary communication device of bespoke digital engineering. It’s hot-wired with sound processes and chamber design fine-tuned for crystal clear acoustics. Special software enables customized Automobili Lamborghini screen animation and wallpaper. The ultra-sensitive antenna – twice as efficient as other radio standard-compliant products – ensures the MERIDIIST Automobili Lamborghini’s unbeatable connectivity where all other communication instruments fail. "The MERIDIIST Automobili Lamborghini epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car Brands and engineers to come up with unique Masterpieces in all three fields we compete. We are very proud of this new partnership with such a great Brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group. TAG Heuer and Automobili Lamborghini: A Shared Passion for Precision and Performance The master of time to a formidable 1/10,000th of a second, TAG Heuer has merged timekeeping and motor-racing in a number of award-winning timepieces: From the original Monaco, the watch made famous by Steve McQueen in the 1970 race film classic “Le Mans,” to its groundbreaking new offspring, the just-launched Monaco V4 with its double-patented belt-driven movement inspired by the V-shaped cylinders in a high-end motor racing engine. Since 1963, Lamborghini has been the purest, most muscular expression of performance. Engineered for explosive power and spectacular speed and beauty, the super sports car is the singular vision of an Italian industrialist, Ferruccio Lamborghini. A true “gentleman driver” and long-time lover of the Gran Turismo automobile, Lamborghini was unsatisfied with every other car on the road. Therefore, he and his successors defied convention, creating the ultimate ride – one that is unlike any other car on the road. “The MERIDIIST Automobili Lamborghini is the culmination of the high-performance, design-demanding and perfection-driven ethos that TAG Heuer and Automobili Lamborghini share,” noted Amstutz. “A communication instrument of uncompromised calibre and capabilities, it seriously upgrades the way the world connects.” The TAG Heuer MERIDIIST Automobili Lamborghini will be available in November at select retailers in watch and jewellery network, and select Automobili Lamborghini retailers. For further information please visit www.tagheuer.com/meridiist Press Corner TAG Heuer: http://meridiist-presscorner.modelabs.com/ About TAG Heuer TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch brands. The Swiss watchmaking legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. TAG Heuer is the first watchmaker ever to master luxurious chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected by its 6-year partnership with 2008 Formula 1 World Champion, Vodafone McLaren Mercedes driver Lewis Hamilton and its 25-year partnership with team McLaren and its drivers Lewis and his teammate Heikki Kovalainen. TAG Heuer, more than ever, epitomizes prestige and performance through partnerships with 2007 F1 World Champion & Scuderia Ferrari F1 driver Kimi Räikkönen, world number 1 golfer Tiger Woods and WTA tennis star Maria Sharapova, as well as Hollywood icon Leonardo DiCaprio and Bollywood star Shah Rukh Khan. TAG Heuer is a privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry. |
:thumbup: very nice, looks great
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Automobili Lamborghini celebrates production record with ten thousand Gallardo models
Sant’Agata Bolognese, 24th June 2010 - Automobili Lamborghini has achieved a new production record in 2010, with Gallardo number 10,000 rolling off the production line at Lamborghini’s factory in Sant’Agata Bolognese. The V10 Lamborghini Gallardo, with its permanent four-wheel drive, has become the most successful Lamborghini model of all time. Starting with the original Gallardo Coupé launched in 2003, the model range was extended with Spyder and Superleggera models as well as special editions such as the Gallardo SE and Nera. The current Gallardo LP 560-4 Coupé was launched in 2007 with increased power denoted by its ‘560’ badge, and permanent four-wheel drive signified by the ‘4’. The same enhanced performance and technical modifications characterize the LP 560-4 Spyder, which was announced in 2008. The limited edition two-wheel drive LP 550-2 Valentino Balboni was revealed in 2009 and at the most recent worldwide premiere at Geneva Auto Salon this year Lamborghini presented the Gallardo LP 570-4 Superleggera: a lightweight version of the already lean Gallardo LP 560-4, with a top speed of 325 km/h and acceleration from 0-100 km/h of 3.4 seconds. All clients are able to take advantage of the Ad Personam programme, which allows owners to customise further their Lamborghini car to create a unique super sports car. “Production of car number 10,000 is a very important milestone for Lamborghini,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini. “The Lamborghini brand is extreme, uncompromising and Italian, and the Lamborghini Gallardo has played an exemplary role in defining and delivering our brand reputation into our worldwide markets. Today Lamborghini is represented in 45 countries by over 120 dealers, with the strength and presence of the Gallardo product playing a significant role in the growth and recognition of our brand.” The Lamborghini Gallardo has won numerous international awards for its dynamic performance, design and brand integrity, from media, international automotive groups and design councils. The Lamborghini Gallardo has been famously featured in music videos and films, and its client list features numerous celebrities, sports stars and VIPs. A couple of Gallardo have been donated to the Italian state police, and a race version of the Gallardo LP 560-4 features in the Lamborghini Blancpain Super Trofeo: the one-make race series running in Europe, launched by Automobili Lamborghini in 2009. The achieved record with the Gallardo number 10,000, in yellow “Midas” and destined for China, will be celebrated also during the ‘Lamborghini Day’ in Shanghai, 25th June, before being delivered to its owner. In the first event of its kind in China, Lamborghini will showcase eight cars from its super sports car range. |
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