London Olympic Logo

[HeilSvenska]

http://img211.imageshack.us/img211/4994/newlogo390x220af3.jpg

"The powerful, modern emblem symbolises the dynamic Olympic spirit and its inspirational ability to reach out to people all over the world."
:roll:

New brand launches

London 2012's new brand and vision were launched today by Sebastian Coe and London 2012 ambassadors.

The new Olympic emblem is based on the number 2012 - the year the Games take place and includes the Olympic Rings and the word London.

For the first time the Olympic Games and Paralympic Games emblems have been based on the same core shape.

Available in four colours – pink, blue, green and orange - the new emblem is modern and will be dynamic, evolving in the years between now and 2012.

It symbolises the Olympic spirit and the ability of the Games to inspire people to take part - not just as spectators, but as volunteers, in the Cultural Olympiad and more.

Launching the brand at the Roundhouse in North London, London 2012 Chair Seb Coe said: "London 2012 will be 'Everyone's Games', everyone's 2012. This is the vision at the very heart of our brand.

"It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.

"It is an invitation to take part and be involved."

[man430gt]

Looks fucking gay..

[Ghostbat]

Lame! Hopefully it grows on us.

[pitfield]

Looks fucking gay..

it is shit, but not stylish enough to be gay.

[Jabba]

wtf is that, it has to be a joke right ? if it is serious, then it looks like the work of a two year old, more like that they paid £2 million to some twat who convinced them that it was "cool" though.

[blue8]

Horrid! If I didn't know the Olympics would be held in 2012, I wouldn't have been able to decipher that logo!!

EDIT:
London 2012 chief executive Paul Deighton said it cost 400,000 pounds (C$841,775) to design the logo. Consumer research conducted with the public and the IOC provided feedback that included the words "bright,'' "positive'' and "energetic.''

I can't believe it cost that much money. They must have done extensive research and yet they came up with this?!?

[HeilSvenska]

Can you guess what it would be? Hint Hyde Park.

HAHAHA. It's not hiding anything. In fact, There's no deep thinking into the design of the logo. You know what it's supposed to be?

20
12

That's IT. I felt so stupid because I thought there was a hidden picture or something in the logo. :P

400,000 quid for poorly fonted 2012? Total waste. At least it's not our tax that's being wasted. So, whatever. :P

[HeilSvenska]

http://olympicstudies.uab.es/b92/img/BCNgames.jpg

After months (years?) I realized that the drawing was just a man jumping :roll: :oops: :P
LOLZORS! :lol:

Really, though. What was wrong with this one? It's so much better and it doesn't have that craptacular 'modern image' and 'imaginative' BS.
http://img236.imageshack.us/img236/8848/800pxlondon2012logosvgqjf9.th.png (http://img236.imageshack.us/my.php?image=800pxlondon2012logosvgqjf9.png)

[MotorWorld]

Looks fucking gay..
yep

Lame! Hopefully it grows on us.
hopefully someone with the power to force a change comes to their senses and sees it gets changed before 2012

[MotorWorld]

http://www.jabbasworld.net/images/biggay.jpg == :lame:


they stole the logo from JW !

[nthfinity]

http://www.jabbasworld.net/images/biggay.jpg == :chocolatestarfish:


they stole the logo from JW !

:P

[MotorWorld]

that too

[blinkmeat]

http://ambassadors.net/archives/images/van2010logo.jpg

van's is no better :fist:

[nthfinity]

Is that a colorful interpretation of a big mac?

[T-Bird]

http://www.spudart.org/blog/images/2006/2016-chicago-olympics-logo.gif

How about chicago's for 2016 it's the Sears tower

[HeilSvenska]

I like the Chicago one. At least it's clever. It's a torch! No it's the skyline! Slick.

[HeilSvenska]

I like the Chicago one. At least it's clever. But that logo's just for their bid, right? They'll probably make a stupid one like London's if they get it.

[ae86_16v]

http://www.spudart.org/blog/images/2006/2016-chicago-olympics-logo.gif

How about chicago's for 2016 it's the Sears tower

Now that is pretty cool. Let's hope they win.

The Beijing 2008 was cool in the beginning with this:

http://newsimg.bbc.co.uk/media/images/40137000/jpg/_40137281_beijingolympics203.jpg

But now it looks like they ended up with this as the Official one:

http://www.ehponline.org/docs/2005/113-11/beijing.jpg

* * *

That London one is pretty bad as well. :(

[HeilSvenska]

Wait. Are all logos required to have some sort of bumbling idiot on them?

*Nevermind. They don't.

[silentm]

i like the Chicago one, it looks very nice. but someone will stand up and whine: "aw it looks like the tower is burning... liek some terrorist designed it" :silly: :fist: :chocolatestarfish:

[Mattk]

It looks more like ZOl'Z than 2012.

[acmarttin]

Even though I'm an advertising production artist - my insight is not any more formulated than yours :)

All I can say is - too many cooks spoil the soup in the creative field. Especially in Graphic Design. I've worked on projects before where clients would insist on something totally gay, and while I'm sitting there at my desk making the damn thing I'm thinking "at least they're paying me for this gay shit..."

I'm not really defending the artist, because I have no idea what sort of process a logo for an event like the Olympics goes through. But I have a feeling a non-creative asshole had most of the creative control as per-usual.

One thing I know for certain is that the more there is to it - the more expensive it is to print a billion times over for tee shirts and so forth. So that's why logos for major events like this are usually limited to simple shapes and colors.