It's official! Porsches are overpriced.

[HeilSvenska]

Porsche per-unit profit averages €21,799 – B&D Forecast
23rd January 2007

A German Sunday paper said this week that study of OEM’s accounts and production figures by the German automotive analysis and forecasting firm B&D Forecast, led by Ferdinand Dudenhoeffer, showed Porsche to be far and away the world’s most profitable car manufacturer according to the latest available data. It averages a €21,799 per-unit profit, a figure nine times higher than the second most profitable firm BMW’s €2,475.

While producing less expensive cars, Toyota is shown to be in third place in the per-unit profit stakes with its figure of €1,684 per vehicle, ahead of Audi (€1,580), DaimlerChrysler (Mercedes Car Group and Chrysler combined made €708 per unit) and Volkswagen (€322).

The study is not available at B&D Forecast's own website.

(Die Welt am Sonntage, 21 January)
http://www.autoindustry.co.uk/news/22-01-07_21

[79TA]

not too surprising. Did people really think that extra money was buying them "far superior" build materials? Porsche is similar to Hollister (or whatever trendy shirt designer) as you don't just pay for the product but the brand name as well.

[HeilSvenska]

Hollister... Lol.

[Max Power]

what no ferrari?

[Stoopie]

Volkswagen makes only €322 per car? That's just silly :|

[harryo2b]

not too surprising. Did people really think that extra money was buying them "far superior" build materials? Porsche is similar to Hollister (or whatever trendy shirt designer) as you don't just pay for the product but the brand name as well.

Holy shit no way? :wink: I will admit they are over priced but then again I bought my car knowing they were. Would I of liked it if the pricing was lower, shit yeah i do! I would think the biggest profits though would be from the 911 variants and Cayennes(especially since they share the VW platform). One reason why some enthusiasts buy the cars is for the name and what that name represents say for example what other company has accomplished such a list of wins:

Makes and Team World Championship 14
Long Distance World Championship 8
IMSA Supercar-Series 3
German Racing Championship 6
European Hill Climbing Championship 20
Formula 1 Driver-World Championship (McLaren with the engine designed and built by Porsche for TAG) 3
Formula 1 victories (McLaren with the engine designed and built by Porsche for TAG) 25
Formula 1 victories (together with the victory in Rouen in 1962) 26
Daytona (24 Hour Race) 20
IMSA Supercar-Race (USA) 15
Le Mans (24 Hour Race) 16
Sebring (12 Hour Race) 17
Targa Florio 11
Rallye Monte Carlo 4
Paris-Dakar Rallye 2

Of course others buy it for the name not giving a shit about what the company has accomplished as per racing...example: Big chested MILF of a soccer mom driving in a Cayenne. :lol:

[harryo2b]

what no ferrari?

German based report I believe but would be interesting to see how the F-cars and even Lambos stack up.

[cooperluke]

Well, I don't think they sell the cars too expensive, I think they manage to do them very cheap! :D

[TNT]

^^^ copmared to F-carfs etc. your right

but overall there is a point when even materials and quality can only increase the price so muc.

[harryo2b]

Forgot to mention check out a Porsche order guide sometime and you will see why my car is near base model "S" rather than optioned. I wouldn't pay the amount for some of that stuff as much as I like it...like some Carbon Fiber eye candy ;)

[sentra_dude]

Well holy cow...who knew?! How long has Porsche been making money? "Far and away the world's most profitable car manufacturer" is making lots of money on every car they sell, what a shock! If people are willing to pay that much for the cars then are they really that overpriced?

How much do GM, Ford, and Chrysler make on each large SUV and pick-up truck they sell? I've heard anywhere from $5,000-$15,000 in straight profit off of a $25,000-$45,000 vehicle, but people are willing to pay it, is that overpriced too?

[TopGearNL]

Yeah this sounds a bit like old news. Porsche isn't the only one BTW :roll:

[ae86_16v]

Remember in the early 90s Porsche was about to go bankrupt. It wasn't until the 996 & Boxster that pushed back into profitability.

[RC45]

And thats "per car" average - not "per car markup" ;)

I mean does the 911Turbo really "need" to cost almost double the C2?

[PATo355]

And thats "per car" average - not "per car markup" ;)

I mean does the 911Turbo really "need" to cost almost double the C2?

You need info on how many cars they sell , how many c2 and how many turbos , but i dont think the turbo is more than 20% more expensive to make than a standard c2 , so that should gave them a loooot of money to them , thats why they have so many variants of expensive cars , the turbo , the turbo S , charging even more for every option ,. Still they are considered great value for money by the reviewers ...