Not so original publicity

[antonioledesma]

tons of non-original publicity ads
http://mapage.noos.fr/joelapompe/index.html
I can accept one car manufacturer pulling the same trick, but 2 more manufacturers with the same idea. Some examples:

http://mapage.noos.fr/joelapompe/assets/cabrioinsitu005787.jpg
http://mapage.noos.fr/joelapompe/assets/cabrioinsitu2005.jpg
http://mapage.noos.fr/joelapompe/assets/cabrioinsitu2005_2.jpg

there are parts of foods, beverages, more cars, computers... almost everything

[ldin]

vw and audi are the same company, just audi is better... not sure about the renault tho

[Toronto]

same idea, could mean same ad agency, nothing to do with the car company :wink:

[ldin]

oooooo,learn somethin new everday...

[Toronto]

if you go to the website it says the VW and Renault was done buy the same people :D

[antonioledesma]

the audi ad is for Brazil from 2003
Affiche Audi A4 Cabriolet - 2003
Source : Cannes Lions Archive Online.
Créas : Marcello Serpa, Tales Bahu, Roberto Pereira,
Luiz Sanches, Rodrigo De Almeida.
Agence : ALMAP BBDO (Brésil)

and it isn't the same agency... it says they're investigating the source, country and agency. The year of these 2 ads is 2005


Saab - 1999
Source : Cannes Lions Archive.
Créas : Alex King, Wen-Chi Wu,
Agence : Harvest Advertising (Chine)
http://mapage.noos.fr/joelapompe/assets/marteau99.jpg

Annonce Kia Motors - 2001
Source : Cannes Lions Archive Online.
Créas : Moon Young-Hwa , Jeong Ki-Seob.
Agence : J AD COMMUNICATION (Corée du Sud
http://mapage.noos.fr/joelapompe/assets/marteau2001.jpg

Annonce Renault Kangoo - 2001
Source : Cannes Lions Archive Online.
Créas : Luis Asenjo, Carlos Marjtin , Jaime Iturmendi, Gustavo Sanchez.
Agence : Tiempo BBDO (Espagne)
http://mapage.noos.fr/joelapompe/assets/marteau2001_04542.jpg

Annonce Lamborghini - 2003
Source : Nomination ADC Europe 2003
Créas : Anke Groner, Tobias Bundt, Katrin Oeding.
Agence : Phillipp und Keuntje.
http://mapage.noos.fr/joelapompe/assets/marteaulamborghinijpg.jpg

LandRover - Fév2004
Source : NY Festivals.
Accroche : Defender with hard top.
Créas : Sam Ahmed, Peter Walker,
James Wareham, Mark Lineveldt.
Agence : Y&Rubicam (EmiratsArabes)
http://mapage.noos.fr/joelapompe/assets/martlandrover2003.jpg

Annonce VW POLO - Oct2004
Source : Site web www.Strategies.fr
Accroche : Solide comme une Polo.
Créas : Hugues Pinguet, Olivier Apers.
DC : Christian Vince.
Agence : .V. (France)
http://mapage.noos.fr/joelapompe/assets/marteau2004.jpg

[bmagni]

they copy the car design why wouldnt they copy the ads.. :D

[antonioledesma]

more original ideas

http://mapage.noos.fr/joelapompe/assets/piedfuck2001.jpg
: Annonce Hi-Tech - 2001
Accroche : "Hi-Tech Board Shoes,
on skate's most radical feet.
Source : Cannes Lions Archive Online.
AD et CR : Alexandre Silveira, Ricardo Marques.
Agence : Bronx (Brésil)


http://mapage.noos.fr/joelapompe/assets/piedfuck2004_2.jpg
Annonce Gilt Anti-Fungal - 2004
Source : http://adme.ru/ et Cannes Archive
Accroche : Stops Athlete's foot.
Créatifs : Daniela Schubert, Michael Koeditz
Agence : Scholz & Friends (Germany)


http://mapage.noos.fr/joelapompe/assets/piedfuck2004.jpg
Annonce Pony - 2004
Source : CB News, Site web LeBook...
Créas : Fred et Farid. DC : Rich Silverstein.
Agence : Goodby Silverstein & Partners
(San Francisco USA)

[nthfinity]

i guess its compareable to if Sam Adams started having an ad campaign featuring talking Guila Monsters, and toads touting 'sam ''Ad' 'Ams' in the background after budweiser stopped doing it. :roll:

[pharzo]

This would only be annoying to me if I actually saw any of those similar ads in the same mag, or on tv one right after the other...

As it is, the only places these similarities seems to come up is this website.