Jaguar's Brown's Lane factory will be closed.

[Wutputt]

As already mentioned in the 'Auto Ideas' topic, Ford closes Jaguar’s Brown’s Lane factory in Coventry. Brown’s Lane, where Jaguar’s were built since 1951. The production of the XJ and XK series will move to Castle Bromwich Birmingham. This isn’t the only bad news for Jaguar. Today Ford also declared they decided to shut down their F1 programme.

The reason for the shut down of the factory are big loses and disappointing sales figures in the US, were 50% of Jaguars are sold. This is mainly due the high currency rate of the British Pound vs the low one of the Dollar and the fact Jaguar hasn't any SUV in is model line up. Ford wants to cut cost by 120 million euros. In the Brown’s Lane factory work approximately 2000 people. 1150 jobs will be lost. 425 employees will be transferred to the Castle Bromwich in Birmingham, were the S-type is built. The Halewood factory will continue to build the X-types and next year also the Land Rover Freelander.

In Coventry, the centre of Jaguars heritage, no Jaguars will be built anymore, but the headquarters will stay. Also the Jaguar Daimler Heritage Trust museum will stay. And the 330 employees of the woodworking division, which makes wooden trims for Jaguar, Aston Martin and Land Rover, will keep their jobs.

[RC45]

They are flawed blaming the losses on lock of an SUV.

Myself and many friends associates etc do not own or drive SUV's - some have large trucks - but as car guys we would never consider buying a Jag because of the cars themselves.

Jaguar is no longer what they were 30 years ago. There cars are portly, expensive and average build quality at best.

They cost too much to maintain, and have a very poor resale value for a supposed high-dollar car.

The bottomline, they can't cut it any more. Marques come and go - maybe it's time to retire the big cats - before some wealthy Chinese mobster buys whats left of the company... ;) :P

[FordGTGuy]

they closed f1 because its expensive and jag has been doing piss poor.

[jamberl]

No more jag F1 program? Damn, I hope Mark Webber manages to get a drive with someone else.

[5vz-fe]

No more jag F1 program? Damn, I hope Mark Webber manages to get a drive with someone else.

The answer to ur question is Williams.....

[aks]

i would hate to see Jaguar go down the drain, they are still such nice cars.

my dad has an x-type and it's such a nice car to drive (yes, i dented it on my first drive, u can imagine how nice i felt, it was it's first dent too)

too much prestige and history to jus lose like that

[possessed_beaver]

No more jag F1 program? Damn, I hope Mark Webber manages to get a drive with someone else.

dude i think u are the only person in the world that doesent know about mark moving to williams,

i think most of jaguars target audiance are dying from old age,

jaguar don't make "cool cars" period!
and the only people that buy cars that aren't cool, are old people!

[FordGTGuy]

have you seen the S-type estate, family car or the son of godzilla?
its that ugly while in green.

[5vz-fe]

Well, the x-type looks pretty nice....tho knowing that it shared platform with a ford mondeo does turn me off.